Here are the 2 articles I wrote for Seanchai newsletter.
Local marketing has really become more important since I wrote that article because people are reading (and writing) more reviews of businesses than ever. Consumers have become PROsumers. The good news is that if they find your business on Google My Business or Yelp or any of 12 other local directories, they will often visit your store or call within 24 hours. I just wrote an article about it called Gift Shop Marketing. I think you’ll find it interesting.
If you have any questions please email me at Kurt@WebsiteSuccessGuy.com or call me directly at (630) 862-7049.