by Kurt Scholle

Poor People Have Big TVs.

Rich People Have Big Libraries.

I’m not sure who said it first, it may have been Jim Rohn or Dan Kennedy, whose books I have read quite often. But I was first struck by the concept when I saw the sign that credited Kennedy at a conference in Arizona.

I believe that increasing your education on an ongoing basis is critical for any entrepreneur to reach, not only their true goals, but also their TRUE POTENTIAL! 

Read books, listen to podcasts, attend conferences, watch webinars or join chamber groups or masterminds. Find out what you don’t know and fill in the blanks. I think there is more value in a book, than TV shows, so I like the quote, “Poor people have big TVs. Rich people have big libraries.”

So I value what I have in my library and on my Kindle. Books on marketing, sales, time management, productivity and leadership.

Poor people have big TVs. Rich people have big libraries. What's in your library? Click To Tweet

Dan Kennedy has written a dozen or more books on marketing and sales, often under the “No B.S.” brand, such as “No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses”

Or “No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity & Sanity.” I found some great ideas for getting a handle on time management.

Other No B.S. books are on Marketing to the Affluent.

Another favorite author is Jack Canfield, who is best known for his “Chicken Soup for the Soul” books. I really enjoyed and benefited from “The Success Principles”…

…and especially “The Power of Focus.” I consider this book one of my Top 5.

I’ll review all of these titles here sometime soon.

Website Success depends on many things, but creating content that converts and driving traffic to that content are primary. My # 1 book on content creating was written by Andy Crestodina at Orbit Media in Chicago. I have the utmost respect for him that I will share when I review Content Chemistry, now in it’s 2nd printing.

You may also want to get the illustrated handbook.

I have learned things that I have used in my business and taught others from Russell Brunson‘s “Dotcom Secrets”…

…and “Expert Secrets.”

Also Anik Singal‘s “The Circle of Profit”

and “Millionaire Success Habits” by Dean Graziosi.

I don’t know if I learned it from him or somebody else, but when I highlight a book, I write either a circle-S for an idea I want to Swipe or a circle-L or circle-R for a Link or resource I want to follow up on. On a kindle, I use yellow to highlight something important or blue for content I want to curate.

I’ve summarized books in Word or Google Docs to share the essence with someone I know won’t read the book or if I want to save the wisdom, but not the book. Some people summarize books in a mindmap.

I have some favorite reference books too. Matt Bacak‘s Marketing Sidekick is an indispensable resource for anyone writing headlines for a sales page or a subject line for an email.