by Kurt Scholle
Poor People Have Big TVs.
Rich People Have Big Libraries.
I’m not sure who said it first, it may have been Jim Rohn or Dan Kennedy, whose books I have read quite often. But I was first struck by the concept when I saw the sign that credited Kennedy at a conference in Arizona.
I believe that increasing your education on an ongoing basis is critical for any entrepreneur to reach, not only their true goals, but also their TRUE POTENTIAL!
Read books, listen to podcasts, attend conferences, watch webinars or join chamber groups or masterminds. Find out what you don’t know and fill in the blanks. I think there is more value in a book, than TV shows, so I like the quote, “Poor people have big TVs. Rich people have big libraries.”
So I value what I have in my library and on my Kindle. Books on marketing, sales, time management, productivity and leadership.Poor people have big TVs. Rich people have big libraries. What's in your library? Click To Tweet
Dan Kennedy has written a dozen or more books on marketing and sales, often under the “No B.S.” brand, such as “No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses”
Or “No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity & Sanity.” I found some great ideas for getting a handle on time management.
Other No B.S. books are on Marketing to the Affluent.
Dan Kennedy books I want to read: Maximum Referrals Price Strategy, Powerful Presentations, Social Media Marketing and Sales Success…
I recommend them all!
I believe reading all of his books would be as beneficial as majoring in business in college.
Another favorite author is Jack Canfield, who is best known for his “Chicken Soup for the Soul” books. I really enjoyed and benefited from “The Success Principles”…
…and especially “The Power of Focus.” I consider this book one of my Top 5.
I’ll review all of these titles here sometime soon.
Website Success depends on many things, but creating content that converts and driving traffic to that content are primary. My # 1 book on content creating was written by Andy Crestodina at Orbit Media in Chicago. I have the utmost respect for him that I will share when I review Content Chemistry, now in it’s 2nd printing.
You may also want to get the illustrated handbook.
For sales, I recommend Jeffrey Gitomer. The Little Red Book of Selling is very good. He’s best known for writing The Sales Bible.
I have learned things that I have used in my business and taught others from Russell Brunson‘s “Dotcom Secrets”…
…and “Expert Secrets.”
Also Anik Singal‘s “The Circle of Profit”
and “Millionaire Success Habits” by Dean Graziosi.
I don’t know if I learned it from him or somebody else, but when I highlight a book, I write either a circle-S for an idea I want to Swipe or a circle-L or circle-R for a Link or resource I want to follow up on. On a kindle, I use yellow to highlight something important or blue for content I want to curate.
Reference Books for Entrepreneurs
The book is a swipe file of 235 pages spread into 3 parts: Magnetizers, Influencers and Deal Sealers. I highly recommend it.
Justin Brooke also recommended “Words That Sell,” which is also a great resource for online marketers and writers.
There is a second volume, “More Words That Sell.”
Poor people have big TVs. Rich people have big libraries.
What’s in your bookcase?