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by Kurt Scholle How Covid-19 Has Affected Email Open Rates A new survey by Email Service Provider Campaign Monitor on how email open rates were affected by Covid-19 shows an increase in email engagements since the Covid-19 pandemic began 3 months ago. The survey analyzed 19 different industries around the world who are using Convert Kit. Key Findings March Send Volumes Were Near …
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by Kurt Scholle 26 Website Tools to Improve Your Success Having the right tools for the right jobs and knowing how to use them makes you more valuable and more efficient and it can help reduce stress and increase success! We use all sorts of website tools for planning, developing and marketing successful websites. This post will be an ongoing project to define the ESSENTIAL tools that …
by Kurt Scholle The Ultimate Guide to Getting Website Traffic There are essentially 3 primary ways to increase traffic to a website. The three sources of website traffic are… Free traffic Paid traffic Affiliate traffic Free traffic comes from setting up a blog, doing Search Engine Optimization or social media. It takes a while to get going, can be unpredictable and there are no …
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By Kurt Scholle Characteristics of content that ranks #1 on Google... I'm working on a client site. The guy wants to rank his blog posts higher in search engines. I thought you might like to know how to rank content number one on Google (and Bing) too. It's not guaranteed, but there are some best practices that give you a chance. Before we get to how to rank #1 for your content, we …
by Kurt Scholle How to Use Google Analytics Improve Your Website and Increase Sales One of the most important things I teach is Google Analytics for beginners. You can't succeed in any business without knowing your numbers; being able to define where you are now, what can be improved and then monitoring the results of your efforts. You can also use the Key Performance Indicators available …
by Kurt Scholle How to Build a Business Website I've said for years that the 2 keys when you build a business website are to have a compelling offer and then drive traffic to it. And that is still a core strategy and focus. A couple of years ago when Google began focusing more on the performance of mobile devices as the percentage of web traffic from smartphones and tablets grew, I added that …
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by Kurt Scholle Creating Lead Magnets Lead magnet creation may be one of the best things you can do for your business. It helps prospects get to know you and be reminded of you, your products and services. What do you need to know when creating lead magnets? Read on. We explain everything! And if you want to download 64 ideas for creating lead magnets, see below! What is a Lead Magnet? A …
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by Kurt Scholle Email Marketing for Business I learned a few things on the AWeber webinar yesterday and thought I'd share my notes with you, whether you were able to attend or not. "How to Quickly Launch Your Email Marketing Strategy" was hosted AWeber Senior Content Marketing Specialist and self-professed Email Nerd Liz Willits.Lots of people rely on email marketing, including some of …
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by Kurt Scholle The Importance of Checklists I was planning my Website Success Minute on Facebook and I wanted to start off talking about my friend Cindy, an awesome marketer and coach. She told me last week that she had scheduled all of her emails through the month of November. I'm not sure they're all written but planning them 4-5 weeks in advance is very admirable! I also wanted to …
by Kurt Scholle How can I bring more customers to my business? There are many ways to learn how attract local customers to your store, office or restaurant. Most of your competitors are not doing it properly, giving you a distinct advantage. Read this article to learn how to bring more customers to you local business. We're going WAY beyond Search Engine Optimization. In fact, some of the …
by Kurt Scholle Adwords Becomes Google Ads What you need to know. Google has announced on the Google Ads blog several new initiatives, as part of their transition from Google Adwords to Google Ads. All of these are interesting new campaigns. What are Responsive Search Ads, Smart Campaigns and Local Campaigns? They are powered by machine learning and take automation to another …
by Kurt Scholle Math Men Beat Mad Men I was reading an article on how Math Men beat Mad Men due to having access to big data of up to 40,000 data points for 200 million American adults. Forty thousand? Wow. Times have changed. It got me thinking about Henry Ford's famous quote; "I know at least half of my advertising budget works...I just don't know which half." Many successful …
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by Kurt Scholle Michael Simmons wrote a great article in Medium on the importance of the Five Hour Rule. What is the Five Hour Rule? It's a modest investment in time on a weekly basis that helps uber-successful people achieve their significant goals, often without stress. It may help cut your workload! Knowledge is the New Money You've probably heard companies say that there is a …
by Kurt Scholle Books for Entrepreneurs I'm not sure who said it first, it may have been Jim Rohn or Dan Kennedy, whose books I have read quite often. But I was first struck by the concept when I saw the sign that credited Kennedy at a conference in Arizona. I believe that increasing your education on an ongoing basis is critical for any entrepreneur to reach, not only their true …
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By Cindy Bidar Entrepreneurial mindset, time management, limiting beliefs about money or success (and productivity in general) are of great interest to me. Getting a handle on those is good for business and life. I see others who have attended my Meetups, workshops and conferences struggling with mindset, time management or simply getting things done. I've made the subject a key category for …
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by Kurt Scholle Chunk Website Content for Better Readability Do you want people to read your content? Of course. Everybody SCANS a web page before deciding to read it. (And even then, they may not read it entirely.) They/We will look at headlines and images first. Then bullet points. THEN, if interested, they MAY read the rest, usually if the sentences are simple and the …
by Kurt Scholle Determining the Core Desire of your Target Audience Following up on my recent post, Writing Content for a Website, I was watching a video by Charles Kirkland this weekend on Core Desires of Audiences. The training was for targeting audiences with paid advertising, but I think it's important to consider when writing website content for specific personas AND how much you can …
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by Kurt Scholle The Biggest Obstacle to Building a Website If you own a website, you want to manage it as easily and profitably as possible, right? As website developers and marketers, we want website success for our clients, including a quick ROI and a happy experience. Most of our business has come from referrals, so making it as easy and profitable as possible is a major goal. In 20+ …
