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by Kurt Scholle Why Your Published Date Matters The search engines love fresh content. As discussed in a previous post, it can take as much as 8 months before it reaches its best performance, especially on new sites. But Google will sometimes drop rankings for older content. For that reason, it is a best practice to update your articles and conform that The G knows it has been updated. …
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by Kurt Scholle What is Digital Marketing? Digital marketing, also known as data-driven marketing, is the online marketing of products and services using digital technologies . Digital marketers work on websites and blogs, using video, infographics, social media channels (Facebook, LinkedIn, Twitter, YouTube), mobile phones and other digital media. Digital Marketing Careers Demand is high …
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by Kurt Scholle Advanced Title Tag Optimization You will see an increase in traffic if you optimize title tags on every page of your site. What is a title tag? "A title tag is an HTML element that specifies the title of the web page. Title tags are shown on SERPS as clickable headlines. They usually include the Focus Keyword for the page and are different than H1 tags." Here is what …
by Kurt Scholle Predictable Revenue Defined What is Predictable Revenue? Predictable Revenue is a framework of activities designed to provide consistent sales growth year after year. Collin Stewart is a podcaster and expert on Predictable Revenue. Collin shared his Predictable Revenue formula: Consistent Top of Funnel Activity + Consistent Process = Predictable Revenue A friend of …
by Kurt Scholle Search Engine Optimization Best Practices Have Changed In the recent Ultimate Guide to SEO post, we talked about how Search Engine Optimization has changed and outlined what content creators should be working and focusing on, including E-A-T, ranking factors and the quality rater guidelines that Google gives their human reviewers to evaluate websites. We included a section …
By Kurt Scholle I get asked how to build a website all the time. Sometimes it's, "what do I need to learn to create a website? Sometimes people just want to know how much it would cost. Earlier this year, I wrote about how to build a business website. I shared 7 tips that will help you get more sales and profits from your website with less stress. The keys I listed were... …
by Kurt Scholle ACTION REQUIRED: Update Your Google Analytics to the New 4.0 Marcus Lemonis from The Profit on CNBC says, "If you don't know your numbers, you don't know your business." It's true when talking about bank balances, sales figures, profit and valuations and even foot traffic to your store, restaurant or office. (See Gift Shop Marketing) And all of those KPIs are likely …
by Kurt Scholle Website Speed is a Google Ranking Factor Google revealed in April of 2010 that site speed had become a new signal in their ranking algorithms. In recent years, as they put more emphasis on the search experience for people on mobile devices, site loading times are thought to have become an even bigger site ranking factor. In addition to that, we know that most website …
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by Kurt Scholle Local marketing for all local retailers, restaurants, hotels & attractions, medical professionals, non-profits, banks, car dealers - ANYBODY who sells locally! "Today, the process that shoppers go though online is much more complex and varied. The multi-channel journey is characterized by customers weaving in and out of online and offline using multiple devices and …
By Kurt Scholle Pingbacks allow WordPress to automatically notify other bloggers that you have linked from your blog to an article on their website. If the other blogger has pingbacks enabled on their website, they will get an email notification that you have linked to their article or post. They have the option whether to allow your link to appear on their website or not. This all …
by Kurt Scholle Take your copywriting to the next level with these copywriting tips. Definition of copywriting. "Copywriting" means the act of writing words to educate and engage prospects to sell products - originally words that were 'copied' onto a poster and displayed in town squares. These posters were made will quill pens dipped into black ink. Years later, printing presses would create …
by Kurt Scholle The Complete Guide to SEO What is SEO? SEO Definition: SEO is stands for Search Engine Optimization. Basically, it's the tactics and techniques used to increase your website's visibility on search engines to increase and improve the quality and quantity of visitors to your site or blog. Specifically, it is the optimization of... Page names (URLs) Headings and …
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by Kurt Scholle How Covid-19 Has Affected Email Open Rates A new survey by Email Service Provider Campaign Monitor on how email open rates were affected by Covid-19 shows an increase in email engagements since the Covid-19 pandemic began 3 months ago. The survey analyzed 19 different industries around the world who are using Convert Kit. Key Findings March Send Volumes Were Near …
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by Kurt Scholle 26 Website Tools to Improve Your Success Having the right tools for the right jobs and knowing how to use them makes you more valuable and more efficient and it can help reduce stress and increase success! We use all sorts of website tools for planning, developing and marketing successful websites. This post will be an ongoing project to define the ESSENTIAL tools that …
by Kurt Scholle The Ultimate Guide to Getting Website Traffic There are essentially 3 primary ways to increase traffic to a website. The three sources of website traffic are… Free traffic Paid traffic Affiliate traffic Free traffic comes from setting up a blog, doing Search Engine Optimization or social media. It takes a while to get going, can be unpredictable and there are no …
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By Kurt Scholle Characteristics of content that ranks #1 on Google... I'm working on a client site. The guy wants to rank his blog posts higher in search engines. I thought you might like to know how to rank number one on Google (and Bing) too. It's not guaranteed, but there are some best practices that give you a chance. Before we get to how to rank #1 for your content, we must …
by Kurt Scholle How to Use Google Analytics Improve Your Website and Increase Sales One of the most important things I teach is Google Analytics for beginners. You can't succeed in any business without knowing your numbers; being able to define where you are now, what can be improved and then monitoring the results of your efforts. You can also use the Key Performance Indicators available …
by Kurt Scholle How to Build a Business Website I've said for years that the 2 keys when you build a business website are to have a compelling offer and then drive traffic to it. And that is still a core strategy and focus. A couple of years ago when Google began focusing more on the performance of mobile devices as the percentage of web traffic from smartphones and tablets grew, I added that …
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