by Kurt Scholle How Often Should You Follow Up in Sales? It takes reach and frequency to close a sale. Frequency as in 'follow up.' There are a number of ways to do sales follow up. Only 3% of your market is ready to buy now. 40% are ready to begin. One third to one half will buy from the first vendor to respond, so follow up and often! You need to stay vigilant. Marketing Donut …
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Ecommerce is the New Normal
by Kurt Scholle Ecommerce for Beginners Ecommerce, AKA 'e-retail', accounts for 14.1% of all retail sales worldwide. Ecommerce is expected to increase 50% or more to 22% in 2023, according to Statista. Online sales are expected to grow 385% in a decade! Facebook just released their State of Small Business Report which shows that COVID-19 has had a significant impact on retail sales, which …
What Is a Good Bounce Rate?
by Kurt Scholle How to Reduce Bounce Rate on Your Website First the definition: Bounce Rate, in Google Analytics, the ‘common definition’ of Bounce Rate is based on the percentage of people who land on any page of your website and never click on another page or return to the site. That's bad. Usually, but not always, visitors need multiple exposures to your content, so the lower the …
Website Success Call Sheet
by Kurt Scholle Website Strategy PDF Have you ever noticed coaches on the sidelines with a laminated paper, sometimes colorful, that they consult in between plays? It's pretty common in football, but basketball coaches use them too. Theirs aren't laminated because they play indoors, out of the elements. These call sheets help coaches manage the game and execute the game plan. In football, …
15 SEO Mistakes That Hurt Rankings
By Kurt Scholle I have some mistakes people are making in SEO for you today. #1 Not optimizing for mobile. Google is using a new 'mobile-first' ranking algorithm. Your theme should be responsive and your site should be optimized to load quickly, even on a smartphone. (Click here to learn how to speed up your WordPress site.) #2 Duplicate title tags. Or title tags that are too long or …
What is Domain Authority and Does it Matter?
by Kurt Scholle What is Domain Authority? Can Small Websites With Low Domain Authority Outrank Large Sites? Domain Authority (DA) is a concept based around language inside one of Google’s original search patents. Famously, Google coined a phrase known as PageRank to describe its proprietary measurement of a website’s authority on a topic and credibility to rank that content …
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Time to Rank on Google?
by Kurt Scholle How long does it take to rank on Google? The short answer is six months to one year. The long answer is: it depends. 15 or 20 years ago, ranking on Google was pretty easy. You just added your main keywords to the title, the URL and page content and viola! – you got to the top 10 in the search results within a few weeks or even days. You might not achieve ranking nirvana …
How to Increase Website Sales
by Kurt Scholle 15 Ways to Increase Sales With Your Website All website owners and managers want to know how to increase sales with their website. I review websites for clients on a regular basis. I am a featured contributor to website reviews on the Marketing Words blog. And I am honored to have helped Celtic Marketplace attendees with reviews of their websites for several years. Most …
How to Find the Date of Your Blog Posts
by Kurt Scholle Why Your Published Date Matters The search engines love fresh content. As discussed in a previous post, it can take as much as 8 months before it reaches its best performance, especially on new sites. But Google will sometimes drop rankings for older content. For that reason, it is a best practice to update your articles and conform that The G knows it has been updated. …
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Digital Careers – How to Become a Digital Marketer
by Kurt Scholle What is Digital Marketing? Digital marketing, also known as data-driven marketing, is the online marketing of products and services using digital technologies . Digital marketers work on websites and blogs, using video, infographics, social media channels (Facebook, LinkedIn, Twitter, YouTube), mobile phones and other digital media. Digital Marketing Careers Demand is high …
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How to Optimize Title Tags
by Kurt Scholle Advanced Title Tag Optimization You will see an increase in traffic if you optimize title tags on every page of your site. What is a title tag? "A title tag is an HTML element that specifies the title of the web page. Title tags are shown on SERPS as clickable headlines. They usually include the Focus Keyword for the page and are different than H1 tags." Here is what …
What is Predictable Revenue?
by Kurt Scholle Predictable Revenue Defined What is Predictable Revenue? Predictable Revenue is a framework of activities designed to provide consistent sales growth year after year. Collin Stewart is a podcaster and expert on Predictable Revenue. Collin shared his Predictable Revenue formula: Consistent Top of Funnel Activity + Consistent Process = Predictable Revenue A friend of …
Obsolete SEO Tactics to Avoid
by Kurt Scholle Search Engine Optimization Best Practices Have Changed In the recent Ultimate Guide to SEO post, we talked about how Search Engine Optimization has changed and outlined what content creators should be working and focusing on, including E-A-T, ranking factors and the quality rater guidelines that Google gives their human reviewers to evaluate websites. We included a section …
How to Build a Website
By Kurt Scholle I get asked how to build a website all the time. Sometimes it's, "what do I need to learn to create a website? Sometimes people just want to know how much it would cost. Earlier this year, I wrote about how to build a business website. I shared 7 tips that will help you get more sales and profits from your website with less stress. The keys I listed were... …
Update Google Analytics to 4.0
by Kurt Scholle ACTION REQUIRED: Update Your Google Analytics to the New 4.0 Marcus Lemonis from The Profit on CNBC says, "If you don't know your numbers, you don't know your business." It's true when talking about bank balances, sales figures, profit and valuations and even foot traffic to your store, restaurant or office. (See Gift Shop Marketing) And all of those KPIs are likely …
How to Speed Up Your WordPress Site
by Kurt Scholle Website Speed is a Google Ranking Factor Google revealed in April of 2010 that site speed had become a new signal in their ranking algorithms. In recent years, as they put more emphasis on the search experience for people on mobile devices, site loading times are thought to have become an even bigger site ranking factor. In addition to that, we know that most website …
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Gift Shop Marketing
by Kurt Scholle Local marketing for all local retailers, restaurants, hotels & attractions, medical professionals, non-profits, banks, car dealers - ANYBODY who sells locally! "Today, the process that shoppers go though online is much more complex and varied. The multi-channel journey is characterized by customers weaving in and out of online and offline using multiple devices and …
What Are Pingbacks?
By Kurt Scholle Pingbacks allow WordPress to automatically notify other bloggers that you have linked from your blog to an article on their website. If the other blogger has pingbacks enabled on their website, they will get an email notification that you have linked to their article or post. They have the option whether to allow your link to appear on their website or not. This all …