by Kurt Scholle ACTION REQUIRED: Update Your Google Analytics to the New 4.0 Marcus Lemonis from The Profit on CNBC says, "If you don't know your numbers, you don't know your business." It's true when talking about bank balances, sales figures, profit and valuations and even foot traffic to your store, restaurant or office. (See Gift Shop Marketing) And all of those KPIs are likely …
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How to Speed Up Your WordPress Site
by Kurt Scholle Website Speed is a Google Ranking Factor Google revealed in April of 2010 that site speed had become a new signal in their ranking algorithms. In recent years, as they put more emphasis on the search experience for people on mobile devices, site loading times are thought to have become an even bigger site ranking factor. In addition to that, we know that most website …
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Gift Shop Marketing
by Kurt Scholle Local marketing for all local retailers, restaurants, hotels & attractions, medical professionals, non-profits, banks, car dealers - ANYBODY who sells locally! "Today, the process that shoppers go though online is much more complex and varied. The multi-channel journey is characterized by customers weaving in and out of online and offline using multiple devices and …
What Are Pingbacks?
By Kurt Scholle Pingbacks allow WordPress to automatically notify other bloggers that you have linked from your blog to an article on their website. If the other blogger has pingbacks enabled on their website, they will get an email notification that you have linked to their article or post. They have the option whether to allow your link to appear on their website or not. This all …
Copywriting Tips for Entrepreneurs
by Kurt Scholle Take your copywriting to the next level with these copywriting tips. Definition of copywriting. "Copywriting" means the act of writing words to educate and engage prospects to sell products - originally words that were 'copied' onto a poster and displayed in town squares. These posters were made will quill pens dipped into black ink. Years later, printing presses would create …
SEO Guide
by Kurt Scholle The Complete Guide to SEO What is SEO? SEO Definition: SEO is stands for Search Engine Optimization. Basically, it's the tactics and techniques used to increase your website's visibility on search engines to increase and improve the quality and quantity of visitors to your site or blog. Specifically, it is the optimization of... Page names (URLs) Headings and …
How Email Open Rates Were Affected by Covid-19
by Kurt Scholle How Covid-19 Has Affected Email Open Rates A new survey by Email Service Provider Campaign Monitor on how email open rates were affected by Covid-19 shows an increase in email engagements since the Covid-19 pandemic began 3 months ago. The survey analyzed 19 different industries around the world who are using Convert Kit. Key Findings March Send Volumes Were Near …
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ESSENTIAL Website Tools
by Kurt Scholle 26 Website Tools to Improve Your Success Having the right tools for the right jobs and knowing how to use them makes you more valuable and more efficient and it can help reduce stress and increase success! We use all sorts of website tools for planning, developing and marketing successful websites. This post will be an ongoing project to define the ESSENTIAL tools that …
11 Ways to Increase Traffic to a Website
by Kurt Scholle The Ultimate Guide to Getting Website Traffic There are essentially 3 primary ways to increase traffic to a website. The three sources of website traffic are… Free traffic Paid traffic Affiliate traffic Free traffic comes from setting up a blog, doing Search Engine Optimization or social media. It takes a while to get going, can be unpredictable and there are no …
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How to Rank Number One on Google
By Kurt Scholle Characteristics of content that ranks #1 on Google... I'm working on a client site. The guy wants to rank his blog posts higher in search engines. I thought you might like to know how to rank content number one on Google (and Bing) too. It's not guaranteed, but there are some best practices that give you a chance. Before we get to how to rank #1 for your content, we …
Google Analytics for Beginners
by Kurt Scholle How to Use Google Analytics Improve Your Website and Increase Sales One of the most important things I teach is Google Analytics for beginners. You can't succeed in any business without knowing your numbers; being able to define where you are now, what can be improved and then monitoring the results of your efforts. You can also use the Key Performance Indicators available …
Build a Business Website With These 7 Tips
by Kurt Scholle How to Build a Business Website I've said for years that the 2 keys when you build a business website are to have a compelling offer and then drive traffic to it. And that is still a core strategy and focus. A couple of years ago when Google began focusing more on the performance of mobile devices as the percentage of web traffic from smartphones and tablets grew, I added that …
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How to Grow Your Email List With Lead Magnets
by Kurt Scholle Creating Lead Magnets Lead magnet creation may be one of the best things you can do for your business. It helps prospects get to know you and be reminded of you, your products and services. What do you need to know when creating lead magnets? Read on. We explain everything! And if you want to download 64 ideas for creating lead magnets, see below! What is a Lead Magnet? A …
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How to Launch Your Email Marketing Strategy
by Kurt Scholle Email Marketing for Business I learned a few things on the AWeber webinar yesterday and thought I'd share my notes with you, whether you were able to attend or not. "How to Quickly Launch Your Email Marketing Strategy" was hosted AWeber Senior Content Marketing Specialist and self-professed Email Nerd Liz Willits.Lots of people rely on email marketing, including some of …
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Website Development Checklists
by Kurt Scholle The Importance of Checklists I was planning my Website Success Minute on Facebook and I wanted to start off talking about my friend Cindy, an awesome marketer and coach. She told me last week that she had scheduled all of her emails through the month of November. I'm not sure they're all written but planning them 4-5 weeks in advance is very admirable! I also wanted to …
How to Attract Local Customers
by Kurt Scholle How can I bring more customers to my business? There are many ways to learn how attract local customers to your store, office or restaurant. Most of your competitors are not doing it properly, giving you a distinct advantage. Read this article to learn how to bring more customers to you local business. We're going WAY beyond Search Engine Optimization. In fact, some of the …
What Are Responsive Search Ads?
by Kurt Scholle Adwords Becomes Google Ads What you need to know. Google has announced on the Google Ads blog several new initiatives, as part of their transition from Google Adwords to Google Ads. All of these are interesting new campaigns. What are Responsive Search Ads, Smart Campaigns and Local Campaigns? They are powered by machine learning and take automation to another …
I Know at Least Half of My Advertising Budget Works…
by Kurt Scholle Math Men Beat Mad Men I was reading an article on how Math Men beat Mad Men due to having access to big data of up to 40,000 data points for 200 million American adults. Forty thousand? Wow. Times have changed. It got me thinking about Henry Ford's famous quote; "I know at least half of my advertising budget works...I just don't know which half." Many successful …
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