by Kurt Scholle Predictable Revenue Defined What is Predictable Revenue? Predictable Revenue is a framework of activities designed to provide consistent sales growth year after …
I Know at Least Half of My Advertising Budget Works…
by Kurt Scholle Math Men Beat Mad Men I was reading an article on how Math Men beat Mad Men due to having access to big data of up to 40,000 data points for 200 million American …
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Core Desires of Your Target Audience
by Kurt Scholle Determining the Core Desires of your Target Audience Following up on my recent post, Writing Content for a Website, I was watching a video by Charles Kirkland this weekend on …
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Dream Clients and Perfect Audiences
by Kurt Scholle How to Find Your Perfect Audience This post is a followup to Writing Content for a Website. In this post, we are going to cover a very new and counter-intuitive way that reveals …
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