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by Kurt Scholle Math Men Beat Mad Men I was reading an article on how Math Men beat Mad Men due to having access to big data of up to 40,000 data points for 200 million American …
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by Kurt Scholle Determining the Core Desire of your Target Audience Following up on my recent post, Writing Content for a Website, I was watching a video by Charles Kirkland this weekend on Core …
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by Kurt Scholle How to Create Target Personas This post is a followup to Writing Content for a Website. In this post, we are going to cover a very new and counter-intuitive way to find your …
