Target Personas

I Know at Least Half of My Advertising Budget Works…

by Kurt Scholle Math Men Beat Mad Men I was reading an article on how Math Men beat Mad Men due to having access to big data of up to 40,000 data points for 200 million American adults. Forty thousand? Wow. Times have changed. It got me thinking about Henry Ford’s famous quote; “I know at […]

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Core Desires of Your Target Audience

by Kurt Scholle Determining the Core Desire of your Target Audience Following up on my recent post, Writing Content for a Website, I was watching a video by Charles Kirkland this weekend on Core Desires of Audiences. The training was for targeting audiences with paid advertising, but I think it’s important to consider when writing […]

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How to Find Your Perfect Audience

by Kurt Scholle How to Create Target Personas This post is a followup to Writing Content for a Website. In this post, we are going to cover a very new and counter-intuitive way to find your perfect audience using surveys. Content can also be used to rank higher in Google, Bing and Yahoo. For more […]

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Kurt ScholleFollow

Website Development Strategist focusing on ROI, Online Marketing. Speaker & workshop leader.

Kurt Scholle @KurtScholle·

August 4

“Your job is not to write copy. Your job is to know your visitors, customers and prospects so well, you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.” – Joanna Wiebe #copywriting

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June 30

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett #copywriting #content #entrepreneurs

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June 25

On #SEO: URLs that contain a keyword have a 45% higher click through rate compared to URLs that don’t contain #keywords. #entrepreneurshiponline #retailer #businessstrategy

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June 30

“There is your audience. There is the language. There are the words that they use.” – Famous copywriter Eugene Schwartz, who listened to his clients, then used their words in his #copywriting. #content #b2b #quotes

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June 25

#Copywriting improves your chances of #success or failure. To become a successful #copywriter, all you need to do is know the desire existing in the heart. Good skills for all #smallbiz owners.

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