by Kurt Scholle How to Build a Business Website I’ve said for years that the 2 keys when you build a business website are to have a compelling offer and then drive traffic to it. And that is still a core strategy and focus. A couple of years ago when Google began focusing more on […]
Copy & Conversion
How to Chunk Website Content
by Kurt Scholle Chunk Website Content for Better Readability Do you want people to read your content? Of course. Everybody SCANS a web page before deciding to read it. (And even then, they may not read it entirely.) They/We will look at headlines and images first. Then bullet points. THEN, if interested, they MAY read […]
Writing Content for a Website
by Kurt Scholle The Biggest Obstacle to Building a Website If you own a website, you want to manage it as easily and profitably as possible, right? As website developers and marketers, we want website success for our clients, including a quick ROI and a happy experience. Most of our business has come from referrals, […]