by Kurt Scholle How to Chunk Website Content Do you want people to read your content? Of course. Everybody SCANS a web page before deciding to read it. (And even then, they may not read it …
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Core Desires of Your Target Audience
by Kurt Scholle Determining the Core Desire of your Target Audience Following up on my recent post, Writing Content for a Website, I was watching a video by Charles Kirkland this weekend on Core …
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Writing Content for a Website
by Kurt Scholle The Biggest Obstacle to Building a Website If you own a website, you want to manage it as easily and profitably as possible, right? As website developers and marketers, we want …
How to Find Your Perfect Audience
by Kurt Scholle How to Create Target Personas This post is a followup to Writing Content for a Website. In this post, we are going to cover a very new and counter-intuitive way to find your …
How to Succeed in Business
by Kurt Scholle Are you struggling with your business? Many entrepreneurs do. I recently drove by a business, whose owners I mentored as part of a chamber of commerce group about 10 years …
